Todd & Dave reckon there should be a way to brag to your mates, here and abroad, about how choice our country is and how awesome you are at making the most of it.
Our New Zealand is a video sharing site that promotes all that is great about New Zealand through the experience of everyday Kiwis.
C2 were charged with bringing this concept to life. The brief was to create a distinctly Kiwi brand and website and promote the adventurous side of New Zealand without adhering to the pervasive Web 2.0 look and feel. The result was a richly graphical, slightly off-the-wall concept reinforcing the give-it-a-go, up-for-anything spirit of the modern Kiwi.
The final delivery included a website controlled by a powerful Content Management System (CMS) and a web service allowing third-parties to access specific lists of videos.
Now everyone can share in the wonders of the New Zealand country and the Kiwis that inhabit it. Wickud!