C2 Media

Change scenery (stylesheet)

20 May 2008

Our New Zealand Show us your patch.

Our New Zealand is a video sharing site that promotes all that is great about New Zealand through the experience of everyday Kiwis.

The website provides a platform for Kiwis to show the world their patch of New Zealand.  The travel brochures show just one side of country but each individual has a more authentic story to tell, from standing in their back yard to paragliding off the cliffs.

C2 were charged with bringing this concept to life.  The brief was to create a distinctly Kiwi brand and website and promote the adventurous side of New Zealand without adhering to the pervasive Web 2.0 look and feel.  The result was a richly graphical, slightly off-the-wall concept reinforcing the give-it-a-go, up-for-anything spirit of the modern Kiwi.

The final delivery included a website controlled by a powerful Content Management System (CMS) and a web service allowing third-parties to access specific lists of videos.
 
The website provides the ability for users to upload any kind of video along with a few simple details.  These videos are converted to a common format that can be played by the majority of users on the web in a custom Flash player interface.  The system also grabs thumbnails and the movie duration once again reducing the amount of work required by the user. 

The CMS allows administrators to manage uploaded videos, monitor comments submitted by users and view statistics on user interaction with the site.

Now everyone can share in the wonders of the New Zealand country and the Kiwis that inhabit it.  Wickud!

Visit the Our New Zealand website

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Comments Post a comment

Kerry DP

A little odd that 'Our New Zealand' is built by an Australian company.

Philip Newman

Yes it is odd ... very odd.

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