Pindan Projects provides services and expertise to the government, community and business sectors across australia, particuarly in rural areas. They offer an alternative to the traditional consultant and asked C2 to create an identity that reflects this.
They came to us with nothing more than a name and an idea that their identity should reflect the bush where a lot of their work is located. We took the earthy tones of the outback and created a logo based on these reds and oranges. The identity has since been applied to a series of business cards and various other offline collateral. A website was also designed and developed which uses this outback theme to great effect to present traditional corporate content in a different light.