C2 were engaged by Saatchi NZ to design and build a competititon microsite to promote the launch of 'Dirty,Sexy,Money' on Television New Zealand (TVNZ). The site captured user details and compared these against a database of names to find the winners.
Participants in the competition were sent a direct mail which contained a fake credit card number. They were then directed to the Bank Of Daddy microsite where they were prompted to enter this unique number and their name. Their credit card number was checked against a database and they were notified whether or not they'd won an amount to be put on their credit card.
In addition to the design and development work, C2 provided detailed statistics on the success of the campaign.